For the 2023 festive season, I worked closely with the team to bring the Christmas campaign of 'A Very Cherry Christmas' to life across multiple touch points. My role spanned across concept development, design execution, and adaptation for both print and spatial experiences.
Campaign Collaterals: Designed the key visual posters that anchored the campaign’s festive look and feel, ensuring consistency across outlets and touch points.
Window Decals: Adapted commissioned Christmas illustrations into large-scale window decals, customised for each outlet’s unique layout and storefront design.
Custom Coffee Machines: Designed two bespoke coffee machines as part of a holiday giveaway, incorporating brand storytelling and 80s onto the product surface design.
Immersive Installations: Oversaw and designed the creation of two large-scale receipt installations at Common Man Martin Road and Common Man Stanley, driving customer engagement in conversion into sales for the giveaway.
This campaign balanced festive storytelling with strong brand identity, creating a cohesive holiday experience that engaged customers across digital, in-store, and product-based touch points.
